In this blog post, I’m going to share with you the number 1 thing to focus on if you want to be successful with Kindle publishing. I think this message can be very useful to you, depending on what stage you’re at on your Kindle publishing journey. Perhaps you’ve heard about the 80/20 rule that states that 80 % of your results come from 20% of your actions. Wouldn’t it be great to figure out what the 20% of you actions are so can double, triple or even 10x your productivity and income?
The #1 Thing To be Successful In Kindle Publishing is…
I bet you answered yes to the question above so let me give you the magic formula. The number 1 thing to focus on if you want to be successful is niche/keyword research. Research is what you want to spend the most time doing (at least in the beginning) if you’re hiring someone else to write the book for you. If you write the books yourself, you still want to spend a lot of time in this area. By the way, this does not only apply to Kindle publishing. It’s paramount to know about the niche you’re getting into before you start any business. We learned this the hard way when we failed with our first web store. We didn’t know how important this was, and that’s why our products didn’t sell as we had expected. We thought that the niche/keyword research didn’t matter so much and that we would be able to sell to anyone through marketing.
We didn’t know how important this was, and that’s why our products didn’t sell as we had expected. We thought that the niche/keyword research didn’t matter so much and that we would be able to sell to anyone through marketing.
Having A Starving Crowd
Matt Lloyd, who is a very successful internet marketer, said something that I will never forget. He stated that you could outsell anyone every time if you have a starving crowd. So what does this mean if we were to relate it to Kindle publishing? Well, this means that you probably can make a lot more money by publishing a bad book with an ugly cover to a hungry crowd as oppose to publishing a great book to a group that is satisfied.
We’re very lucky as Kindle publishers because we can see the sales rank on competing books before we decide to create a book. We can also determine the strength of the competition by looking at things like their cover, reviews, author name and so on. By looking at other books, it makes the research process very simple. Now, keep in mind, it’s not always easy to find a profitable niche even though it’s a straightforward process. You might have to dig a while to locate the gold nuggets. But it can be worth it. Here is what one long process of niche research resulted in for us:
This book alone produces more money in a day than what some of our bad books produces in a month. We realised early on that it’s not the quantity of books that matters, it’s the quality of effort that you put in both before and after you publish the book that makes the real difference.
Time Management for Kindle Publishers
Okay, so if this is the number one thing to focus on to be successful with Kindle publishing is niche/keyword research, how do we use or time in the most efficient manner? Well, it’s up to you how you want to schedule your time, but I can give you an example of how we use our time. We outsource the writing, cover design, marketing and a lot of other things. However, the two elements that we do not outsource are keyword research and creating a title. It’s not that you can’t outsource these two things. It’s just that we enjoy doing research and title creation, and we also want to make sure that it gets the attention it deserves. So if you have the possibility to outsource, then I would do that. Spend 80% of your time on doing research, at least in the beginning until you’ve identified a niche and a couple of great keywords. For example, let’s say you’re only able to work on your Kindle publishing business ten hours a week. If I were you, I would spend eight hours doing research and spend two hours managing the business.
Okay, so that’s it. I hope you enjoyed this blog post. Remember that comments are very welcomed and appreciated. I’d love to hear your thoughts about the things mentioned in this blog post about Kindle publishing. Be persistent and have faith and good things will happen, take care!