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This blog post is an answer to a question about finding a Kindle keyword. Here is the question that we got on our Youtube channel:
This blog post is going to be a quick and straightforward guide to finding a Kindle keyword that sells. Picking a profitable niche and keyword is essential if you want to have success with your books. Imagine two scenarios, which one of these people do you think will get the most sales in the long run?
Person A) Writes or hire someone else to write a book on a topic that he is interested in. He chooses a keyword that has no searches. Person A spends 2 hours per day, five days a week, to promote the book on Facebook, Twitter, Instagram, and Youtube. He wants to get his message out to the world [and get sales].
Person B) Writes or hire someone else to write a book on a topic that he think is somewhat interesting. He picks a keyword that hundreds of people are searching for every day. Person B hires someone to promote the book for two weeks to get reviews and after that, he spends no time marketing the book. The people that are searching for the chosen keyword find his book and buy it.
I think that it’s obvious that person B has it much easier. I’m also pretty confident that person B will earn a lot more money even though he isn’t a marketing machine like person A. The truth of the matter is that most authors are like person A, and that’s the reason why most writers don’t make lots of money on their books. Finding a starving crowd is the number one thing that you need to learn if you want to be successful as a beginner.
K-Money Mastery: (The only course we’ve gone through so far). I think it’s a good course to get started with.
K-Book promotion: The software we use to check a Kindle keyword. We also use it for other things to save money and time.
Let’s answer the Youtube question about where to start before we get into the keyword guide. Our honest opinion is that the best way to get started with Kindle publishing is by going through a step by step course. There are so many factors that you need to take into consideration when starting as a beginner. You have to know about formatting, promotion, account setup, etc. You’re not only wasting your time by not going through a course, but you’re also at a disadvantage. I have stated before that Kindle publishing is a great business opportunity, and where they exist, there will be competition. We started with the course K-money mastery which is a great course for beginners. It’s the only course that we’ve gone through so far.
Best Way To Start To Find A Profitable Kindle Keyword for Beginners
This guide is going to be helpful if you’re entirely new to Kindle publishing, and you don’t know where to start. I will be honest and say that this is not the exact blueprint that we use to find profitable keywords at this stage. But, this is how we started, and we sometimes go back to this formula if we’re out of ideas. I have no doubt that this is the best way to begin to find a profitable Kindle keyword as a beginner. You can expand and do other methods to find keywords once you have some knowledge about the different niches on Amazon.
Step 1: Go to the Best Sellers List
Go to amazon.com and click on the Kinde Store.
Click on Kindle eBooks.
Now, go to the best sellers list.
Choose “Kindle eBooks”.
Now you can select the category in which you’d like to search for keywords.
Step 2: Find Keywords By Looking At The Different Titles
Now it’s time to find keywords that might be profitable. Step 2 is the stage where you just find as many keywords as possible and write them down. Let’s say you choose “Computers & Technology.” Go through the titles on the “top 100 paid”, and if you want, go through “top 100 free” as well.
Write down at least 20 keywords from the different titles. You could write down both one-word keywords like “SEO” or phrases like “Social Media Marketing.” Remember, this is just the phase where you write down as many keywords as you find that you think has potential. In the next step, we’ll check if we wrote down a profitable one.
Step 3 (Part 1): Finding Out If the Keywords Are Profitable (The Fast And Easy Way)
Now it’s time to work through the list to see if we found a gold nugget. Start at the top of your list and go through each and every keyword by searching for it in the Kindle store.
I searched for the keyword “SEO”. You’ll get around 16 books that shows up on the first page. Now we use a software called “Kbookpromo” to see quickly if the keyword is profitable or not. I’ll show you how you can find it out without using this software as well if you don’t want to use it.
As you can see, it’s a chrome extension that allows you to get all the necessary information fast. In the upper right corner, you’ll see the profitability and competition as well. I recommend that you try the free trial (I think it is for seven days).
=> Click here to access the free trial for Kbookpromotions. <=
The link to Kbookpromotions is an affiliate link which means that we may earn a commission if you decide to continue after the free trial. We use Kbookpromotion and it has a lot of other cool features as well that saves us both time and money in our publishing business.
Now, one thing that I want to mention is that you don’t want to make your decision if the keyword is profitable by solely looking at profitability scale in the upper right corner. Sometimes it can still be a profitable keyword even if the scale is marking red. You want to make your decision by analyzing the sales rank on each and every book. The sales rank should be below at least 100,000 to be considered a profitable Kindle keyword. A book with a sales rank of 100,000 is often found to make around $50 per month. The dollar amount is not set in stone so keep in mind that it’s just a rule of thumb. Not every book needs to have a sales rank below 100,000 but try to find at least three books that fulfill that criterion.
You also want to check the column where it says “Rev” which stands for reviews.
Go through each book on the list to see if you can compete with reviews. I will mention that you don’t necessarily need to get more reviews than the competition. Perhaps your book can be better in another way (better-looking cover, title, etc.).
The last thing that we like to do is to check out the publication of the selling books. A new book often gets a lower sales rank which can be misleading. So, the older the book, the better.
In summary, try to find a keyword that at least fulfills these criteria’s:
- Three books with lower sales rank than 100,000.
- Preferably find at least one book with a sales rank below 100,000 that doesn’t have that many reviews (you can either get the same or more reviews than that book).
- It’s excellent if the books haven’t been published recently since that can be the cause of their low sales rank.
Step 3 (Part 2): Finding Out If the Keywords Are Profitable (The Slower Way)
Now, as I stated above, Kbookpromo is not necessary for this step, but it does save a lot of time. The software picks up all the data that we need and presents it in a way that is easy to understand. The data that we need to see if the keyword is profitable is:
- Sales rank
- Number of reviews
Instead of using the kbookpromotions, you can manually go through all the books. See the sales rank by first clicking on the title of the book. After that, just scroll down to product details.
The number of reviews is visible on the left side of the titles. That’s also where you can see the publication date.
Scroll up to the first part of step 3 if you want to see the criteria one more time. Furthermore, one final advice that I can give you is to check if the Kindle keyword is trademarked. We check trademarks on this website called uspto.gov.
Hopefully, you can find a profitable Kindle keyword to publish your book in by using this method. Remember that you might have to go through 20 keywords before you find a good one. It’s a numbers game so have patience and remind yourself that this is a crucial step to success on Kindle.