Sometimes, blogging can feel overwhelming.
Perhaps you’ve tried the latest traffic strategies – but you’re not yet getting the amount of visitor you want.
Why is that? And what can you do about it?
The truth is that there are only so many things you can do in a day.
Therefore, I’ve put together a list of only the best ways to immediately improve your blogging. Here it is:
1. Create a customer avatar
Ask the question, who is my ideal reader?
If your blog topic is golf – do not just say, “my ideal reader is interested in golf.” No, go deeper than that.
Be very specific with who that person is (age, gender, marital status, etc.) What are his biggest problems and what can you help him with?
Here is an example:
My ideal reader is named Bob. He is 44 years old, married and has two children. He works in sales and likes to go out and golf with his clients.
The problem that Bob has is that he needs to improve his golf swing. I can help him with this by reviewing different golf clubs and give him various tips on improving one’s golf swing.
Now you tailor your writing to Bob. Does this mean that every reader will be like Bob? No, but at least you have a sense of who your reader is.
2. Change your hosting
Self-host through WordPress instead of using blogger.com or wordpress.com. Your blog will appear more professional, and you’ll have more control.
We use Bluehost for our blog. One reason being that they offer a free domain.
3. Improve your writing
How can you make your writing clearer? Perhaps it’s by removing words and making your sentences shorter?
In my review of the book “On Writing Well,” I talk about the biggest lessons I’ve learned from that book.
The book helped me to become a better writer by realizing that less is more. Try to say as much as possible – with as few words as possible. That’s the essence of the book “On Writing Well.”
4. Increase the length of the articles
This is something that I’ve been doing lately. Instead of focusing on 1000 word articles, I write 2000+ words.
The reason for this is mainly because of SEO purposes. But your readers is probably also going to appreciate the longer content.
Instead of blogging about 10 ways to make extra money, write a list of 100 ways to make extra money.
That way, your content will have a much higher chance of going viral. How do I know? Well, we tested both and right now our post 100 Ways To Make Extra Money has gotten 100 repins compared to less than five repins for our post 10 Side Hustle Ideas.
5. Optimize your articles for keywords
I recently wrote a blog post about SEO for beginners. In that post, I talk about how Google ranks content based on relevancy and quality.
One way that Google knows that the content is relevant is by looking at keywords. Therefore, make sure that you use keywords in your headline, SEO title, slug, meta description and the article itself.
Read our article on How To Find Keywords and Optimize Your Content For The Search Engine if you want more information regarding optimizing your articles for keywords.
6. Add media to your blog content
By adding pictures to your blog posts, they will become more attractive to your readers. Pictures can be used to explain something or just to give the reader a break from reading.
You can also embed videos in your blog posts as well. From my understanding, it’s 100% OK from a legal standpoint to embed other people’s Youtube videos on your blog (If they have an embed option on the video).
Adding media is also good from an SEO perspective.
7. Begin building an email list
You can easily create a landing page and email list within a day if you want to.
However, attracting a lot of visitors and getting thousands of subscribers may take a bit longer.
But at least start building your email list as soon as possible. One big regret that internet marketers have is the fact that they didn’t build a list earlier.
Don’t repeat their mistake. Also, consider the fact that around 75% of blog visitors never return. By building an email list, it can allow you to have direct contact with some of your readers that otherwise – might have been lost forever.
Check out our free video course on How to create an email list if you want to get started today.
8. Create awesome headlines
The headline is what will decide if people click through to your content or not. Make the headline for your posts stand out.
Here are two tips for increasing the likelihood that your potential readers will be attracted to your headline:
- Add a benefit. What will your readers learn by reading your post? “How to” headlines have been used for decades, and they give the reader a clear reason for reading your article.
- Be mysterious. For example, 7 Things You Should Never Do On A First Date. Your reader will wonder what those seven things are. The only way to find out is to click through and read your article. Start thinking of ways that you can add numbers to your headlines as the example above.
9. Improve your design
The design of your blog isn’t important when you’re just starting out. The reason is that you don’t have enough content to attract readers in the first place.
But once your blog reaches 50+ visitors a day, it’s time to start thinking about improving the design.
What can you do to make your blog more appealing? How can you create a clear call to action on your blog? For example, we’ve added a header image where you can get access to our book for free in exchange for your email.
10. Edit your articles
We always proofread and edit our articles before publishing. We also use Grammarly when we write to spot any mistakes.
I recommend at least using Grammarly’s free option. Even if a spelling mistake isn’t a big deal, it might still interrupt the flow for the reader. So make it a habit of proofreading and editing your articles before publishing!
11. Show your popular posts
You can choose to show your popular posts on the right side of your blog. This is a great way to impress new readers with your best work.
We currently have our popular post section placed in the footer. But we might change it to the right widget later.
12. Activate Akismet
Akismet is a plugin that stops spam comments. If you’re a WordPress user, you’ll already have this installed. But you must activate the plug-in for it to work.
Spam comments will make your site look unprofessional. And what could happen if a reader of yours click on a bad link from a spam comment? They might associate that bad experience with your blog.
Therefore, make sure to activate Akismet if you haven’t already.
13. Give your readers a clear call to action
What do you want your readers to do? Perhaps you would like them to join your email list? If you do, make sure to tell them that along with the benefit of doing so.
Might you also want your readers to share and comment on your posts? If you do, end your articles with a clear call to action.
14. Add social media widgets
By adding social media widgets, your readers will be able to instantly like your Facebook page, follow you on Pinterest, etc.
It’s simple to set up, and it doesn’t take a lot of time. Also, add a share plugin like SumoMe so that your readers will easily be able to share your articles.
15. Create or improve your about page
I’ve read that the about page is the most visited page on a blog except for the home page. Therefore, make sure that you at least create an about page.
Your about page is a perfect place for the reader to get to know you more. Also, add some benefits to the about page as well. What will your readers get by visiting your blog regularly?
16. Share new content on all of your social media accounts
Make it a habit to always share your new articles on social media. Download a plugin called Publicize if you want help with automating this.
Sharing on social media is good for SEO purposes. But it also gives your followers an opportunity to catch up with your blog.
17. Be consistent when it comes to posting new articles
I’ve seen blogs where the blogger might post once every day for two weeks straight – only to be gone for four weeks after that.
How does that make me feel as a reader? First of all, I become confused. But it also makes me forget about these blogs when they take their time off.
Instead of doing as the example above; schedule your posts using WordPress.
Let’s say you’ve produced 14 articles within two weeks. I recommend saving at least half of them for future weeks. Especially if your track record is that of extreme “On” and “Off” publishing.
The search engines and your readers will love you for your consistency.
18. Survey your readers
Find out what your readers need help with by surveying them. Perhaps, you’ll discover that they need more in-depth help with understanding a certain topic.
I recommend using something like SurveyMonkey to survey your readers.
Who knows, perhaps you’ll get an idea for a product that you can sell to them as well!
19. Install Yoast SEO
Yoast SEO is a free plugin for WordPress users that helps you to optimize your articles for the search engine.
You enter a “focus keyword” that you want to rank for on Google. After that, Yoast will tell you exactly what you need to improve.
As you can see on the picture above, Yoast SEO is giving me advice. It tells me to use the keyword in the first paragraph of the copy as well as a few other things.
20. Collaborate with other bloggers
The law of reciprocity states that when someone gives something – the receiver will feel obligated to give back.
Use this law to your advantage by helping other bloggers. For example, you could comment on their blog. Or, you could interview them and put a link to their blog in the article.
Try to find ways to build relationships with influencers, so you can reach more people.
If you search, you’ll find that there are many blog communities, such as Facebook groups for example. In these groups, people can promote their content and attract new readers and commenters.
Interlinking is about linking to your articles within another article of yours. Here is a picture that explains more.
Interlinking is an on-page SEO strategy. But it’s also great for making your readers stay longer on your website.
Instead of reading one of your posts, they may end up reading 20. Make it convenient for them to read complimentary posts by linking to them.
One word of caution, don’t overdo it! Google might penalize you if they find out that you’re using interlinking in a spammy way.
22. Submit your blog posts to bookmarking sites
Make it a habit of submitting your posts to bookmarking sites such as Reddit and StumbleUpon.
It doesn’t take more than a few minutes to do, and it could give you backlinks as well as more potential readers.
23. Write in a personalized tone
There’s nothing as boring as reading a text from a big institution. Their writing is unclear, generalized and complicated.
I believe that they write this way to avoid responsibility while trying to come across as professionals.
Take the opposite approach! Write as if you were talking to a friend.
24. Don’t be afraid of repurposing content
After blogging for a while, you might lose the initial drive to succeed that you had when you got started. The reason could be because you feel like you’ve already covered every topic in your niche.
However, always remember that new people are visiting your blog every month. Therefore, don’t be afraid of recycling your content.
Go back to the fundamentals, ask yourself: why did I start this blog? Why is what I’m sharing important? Why do I care about my readers?
Find new ways of explaining things that you’ve already written about on your blog.
Repetition is the mother of all skill. Therefore, your old readers might also benefit from reading the same principles presented in a different way.
25. Guest posting
Leverage the visitors of other people’s blogs by guest posting.
This is an old strategy that can increase the growth of your blog. Instead of the growth being slowly but steady, you might see spikes where your traffic increase by up to 10x.
Even though the traffic goes down after a guest post. You can still see that it’s growing faster than if you weren’t doing guest posting.
26. Interview people
Reach out to influencers and interview them via email or Skype. After you’ve interviewed them – create a blog post from it.
Once published, tell the person that you’ve interviewed that the post is live. It’s likely that some people you interview will share the post with their followers.
That way, you’re using leverage again.
Now you might say, but why would they want to get interviewed by me? I’m not as big as Washington post or anything like that.
Well, believe it or not, but people like to talk about themselves. Even though they might not gain anything from a monetary perspective, they would probably enjoy it. Influencers like to tell their story – so reach out to them and give it a try!
27. Join group boards on Pinterest
By joining group boards on Pinterest, your content can get a lot more exposure.
Start searching for group boards in your niche and ask the members to invite you. Join group boards where they allow the members to contribute.
Make sure you add value to the board by providing beautiful pictures that link back to your blog. We currently use Canva to create our images for Pinterest.
28. Look over your monetization strategy
Wouldn’t it be great to earn a living while blogging? There are a lot of people who are earning a full-time income and beyond from their blog.
But they didn’t get there by accident.
Initially, when these bloggers got started, they might have thought that the best way to monetize their blog was with advertising.
But after a while, they most likely formed a very specific plan for how to monetize the blog. A lot of bloggers went from focusing on advertising to affiliate marketing and selling their own products.
Read our article on How To Make Money From Blogging if you want help with creating your monetization strategy.
29. Make sure your website is mobile friendly
More and more people are using their phone to surf the internet. If you’re not adapting by providing a mobile friendly website, you will be left behind.
Google also rewards mobile friendly websites. So make sure that you go over this if you haven’t already.
30. Become a self-published author
By becoming an author, you can quickly increase your credibility. If you look at the history of the word author – you’ll find that it’s closely related to the word authority.
Not only will your readers look at you as an authority, but you will also get another marketing channel. You can publish a Kindle book on Amazon which links back to your blog or email list.
If you need help with publishing – here is a course that we’ve gone through that helped us.
31. Set S.M.A.R.T goals for your blogging
How are you supposed to hit a target that you can’t see? What do you want for your blog?
Be specific with your answer. Write down how much traffic you want, the income you want, etc.
Goal setting can transform your blog once done correctly. I recommend that you follow the S.M.A.R.T formula when setting goals: Specific, measurable, attainable, realistic and time-based.
Here are two guides that can help you with setting goals and attaining them:
32. Improve the introductions of your posts
You need to capture people’s attention once they’ve clicked on your headline. The introduction is the most important piece after the headline.
Because if it’s not compelling, the reader might not start. Give them reasons to read your post.
You can even push some pain buttons to give them a feeling that they will be missing out on something if they leave your post.
33. Start outsourcing
In the beginning, you might not want to follow through on this advice. But after a while, once you see continues growth – it’s absolutely worth considering outsourcing.
As a blogger, you should try to focus on the highest leverage things. For example, creating content, guest posting or creating an email list.
The other things, like submitting your blog posts to bookmarking sites, etc. Start thinking about outsourcing these tasks.
Now you might be thinking, but it doesn’t take a lot of time to do these tasks!
My answer is that it’s not the time that matters the most, it’s your mental energy. Every time you have to shift task and make a new decision, you’re using up mental energy. And you only have so much mental energy per day.
Also, if you can outsource a task for $3 an hour, but you continue to do it yourself. Well, then you’re valuing your time at $3 an hour. Imagine if you spend that time creating content or doing another high leverage thing.
If you want to read more about outsourcing to see if it’s time for you to consider it, read our article below:
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