$1.686,131.22, that’s how much Pat Flynn has made from his blog the last 12 months according to his income report (October 2016). That’s well over $100 000 per month from blogging. How did he do it? How do bloggers, in general, make money? How can YOU do it? Stay tuned, because that’s what you’ll find out in this article on how to make money from blogging.
How To Make Money From Blogging -The Simple, Yet Magic Formula
- Create a blog.
- Write or hire someone else to write high-quality articles that people will naturally want to share.
- Attract visitors through social media marketing and SEO.
- Engage with you readers.
- Monetize your traffic through one of the ways that you’ll find further down in this post.
Step 1. Create A Blog
Pretty obvious right? To make money from blogging, you need a blog! But a lot of people that want to make money blogging stop here. It’s too much “technical” stuff to learn.
If that sounds like you, don’t sweat. We’ve created a free step by step tutorial on How To Create a Blog.
Yes, it does cost a little bit of money if you were to follow that guide. And yes, there ARE free options out there. But here’s why I recommend paying a little bit of money to start your blog.
- The .com extension is the “norm,” and a lot of people might be confused or forget about your domain if you don’t use it.
- Google primarily gives results of websites ending with .com
- Your in control of your domain and email addresses that might be connected to it.
- The visitors of your blog will perceive it as more serious.
- You don’t have to care about restrictions, and you can change the host whenever you want.
Again, if you haven’t started yet: check out our free guide on how to start a blog.
Step 2. Create High-Quality Articles
Gone are the days when you could try to “game” Google. Now the best search engine optimization strategy is high-quality content.
Now, does that mean that you should forget about keyword research and all that? Heck no, learn how to find keywords and optimize your blog posts for the search engine.
But focus more on helping people by providing excellent articles.
By analyzing the search results, I found that the majority of the results on the first page of Google have articles that are more than 2000 words.
So I would say that you should aim to write articles that are 2000 words minimum.
Remember that cream always rises to the top – the same is true for Google results.
Step 3: Attract Visitors Through Social Media Marketing And SEO
In the article Top 3 Reasons Why Most Bloggers Don’t Make Money From Their Blog, I go into the “Build it, and they will come” trap that a lot of bloggers fall into.
You need to promote your blog to get visitors. Learn how to build up followers on Twitter, Facebook, Pinterest, and other social media platforms. Then share your blog articles with your followers.
You could also make your posts into Youtube videos and podcasts for even more exposure.
Again, I recommend that you do keyword research and optimize your blog posts for SEO. Once your followers start sharing your content, you’ll build backlinks which will slowly get you higher up in the search results.
Step 4: Engage With Your Readers
By writing in a conversational tone and asking people to comment—you can begin to create engagement with your readers.
Building a community around your blog enables it to become much more attractive. Your readers will benefit more from it, and they’ll help your blog by sharing it.
Ultimately, you’ll end up making more money from your blog.
Here are three more tips for creating engagement on your blog:
- Answer comments.
- Ask questions in your blog posts.
- Survey your readers to find out what they want help with (use something like SurveyMoney).
I strongly recommend that you build an email list so you can have direct 1-on-1 conversations with your readers.
These two articles might be useful if you want help with both the motivational and technical of building an email list.
Step 5: Monetize Your Traffic
There is a reason why I chose to put monetizing your traffic as the last step. That’s because;
Your first goal should be to create the blog.
The second goal should be to get traffic and returning visitors.
The third and final goal should be to make money.
Trust me; there are many ways to make money that is a lot faster than blogging. But there are few ways of making money that is as rewarding as blogging.
Plus, there’s really no limit to how much you can make blogging.
The 7 Ways To Make Money From Blogging
I’ve determined that there are seven ways to make money from blogging. Now, a lot of these ways contain subcategories as well. For example, advertising is not just “AdSense.”
Let’s get started on the list, so you can find out more about all the subcategories and ways that you can make money from blogging.
1. Selling Your Own Products
Selling your own products is one of the most profitable ways to monetize a blog. Here are just a few products that you can sell to your readers:
- An ebook
- A video course
Furthermore, you can also sell physical products that are in your niche. So for example, if you have a blog on dog training, you could sell dog balls or a physical book on dog training, etc.
2. Affiliate Marketing
Pat Flynn makes the majority of is income from affiliate marketing—and it’s a great way for you to make money from blogging since it doesn’t require you to create your own product or service.
Affiliate marketing is recommending another person’s product or service and making a commission if someone buys.
So for example, let’s say you write a blog post on the best supplements. Then you can simply put an affiliate link at the end of your post. Like this “So the conclusion is that I recommend this supplement [link] for curing this problem.”
Affiliate marketing is as simple as that. Of course, you need traffic and a converting offer. But I recommend that you start reflecting on things that you’ve bought lately.
Perhaps you’ve bought different software and products on Amazon. First, Google the name of the product and then “affiliate program.”
Amazon, for example, has a famous affiliate program called Amazon Associates that you can join for free.
Begin to make money by endorsing that product on your blog. Just make sure that it’s actually a product that you can recommend with or without a commission.
A lot of affiliate marketers have lost their trust by recommending a bad product just to make a buck.
Advertising can be done in many different ways. Advertising is how most of the magazines and newspapers make their money. So it shouldn’t be looked down upon.
However, I wouldn’t say that advertising is the best way to monetize a blog.
You’ll need a lot of traffic to make a decent amount of money from advertising.
But still, it’s a good way to start, and I know that it’s how a lot of major bloggers begun monetizing their blog.
The most popular way of monetizing through advertising is via Google AdSense.
But there are more ways to monetize a blog via advertising than just using Google AdSense:
- Sponsored posts
- Other ad networks
- Giveaways and competition
- Advertising via newsletter
4. Selling Services
Once you start creating content, a lot of people will see you as an authority.
Instead of having to sell your credentials, your blog posts will sell it for you. Now, how can you use this expert status to make money?
Here are just a few ways that other bloggers have used their expert status to their advantage:
As you can see, there are a lot of benefits and doors that can be opened when you’re a blogger.
5. Use Your Blog To Promote An Offline Business
Many companies use their blog as a lead magnet to attract new customers.
Imagine if you had an accounting firm and you owned a blog dedicated to helping companies with their finances.
Potential customers will Google answers to questions, and they find your blog that helps them. That way, you’ll instantly be seen as a trusted advisor.
Now, you also give away something of high perceived value in exchange for their email and perhaps a phone number.
That way, you’ll have a way of following up with your visitors and offer them your product or service.
Have your premium content behind closed gates. If people want to read it, they’ll have to pay a monthly fee.
This is the basis of a membership site. The good thing about a membership site is that it’s recurring revenue for your blog.
Get your readers to join you on live events and workshops. These events can be high priced.
I recommend that you study this pyramid for a while. This is the blueprint for a lot of successful online businesses:
As you can see, the live event is at the top of the pyramid. That’s the exclusive offer that will bring in the highest profit.
Because let’s think about it. In order to make 1 million dollars from a $5 ebook, you need to sell 200 000 copies. But to make a million dollar from a live event that costs $10 000, you only need to make 100 sales.
The ebook is there to kick them through the door. To make your customers comfortable with buying from you. After that, they slowly move up the pyramid.
Other Ways To Make Money From Blogging
You can also make money by selling your blog once it gets a lot of visitors. Or, you could monetize it through donations from your readers.
If your blog is really good, I think they’ll want to support you so can continue to help them.
Passive Income And Active Income
It’s important to understand that you’ll most likely not see immediate income from your blogging efforts. It takes time, so if you’re going down this path—be patient!
Now, the great thing about blogging is that you can make passive income. You could create a blog post now that could be making you money for years to come.
Here are the monetization strategies that will give you passive income:
- Affiliate marketing
- Selling a digital product
- Membership area
Now it’s important to remember that just because they are passive, doesn’t mean that you always can set it and forget it. They might still require you to check in on them once in a while.
Direct Income and Indirect Income
Some of the income streams that you create will come from a deliberate decision from you. For example, starting with ads or putting an affiliate link in your content.
But other opportunities could arise as we’ve mentioned earlier. You could be invited to speak, or someone might contact you regarding a sponsored post.
So, some of your income will come from your blog, and other revenue streams will be created BECAUSE of your blog.
The Power Of An Email List
Perhaps you’ve visited a lot of blog and websites where a pop-up appears. All of a sudden, they ask you if you want a free gift of some sort.
They could offer you a free report, ebook or video course in exchange for your email address.
The reason why these bloggers do this is that they know about the power of an email list.
Some of these bloggers might also be aware that 75% of blog visitors never come back. That’s why they want to get your contact information so they can build a relationship with you—instead of risking losing you forever.
I would say that this picture shows the ultimate formula for how to make money from blogging.
As you can see, you begin by attracting visitors with your free, high-quality content. After that, you offer them a “freebie” (something of high perceived value for free) in exchange for their email address.
Then you build a relationship and also promote a product or service; either as an affiliate or your own products or services.
Now, you may say that this feels too complicated. “All I want is to make a few bucks on the side.”
If that’s the case, I recommend that you read our blog post on 100 Ways To Make Extra Money.
I’m sure that you’ll find a lot of ways that are faster and easier. But will they have the same potential?
I don’t think so, considering the lifestyle that a blog can provide.
Blogging is to me one of the best business models out there.
Notice the words “business models.”
I believe that one key element to succeeding with your blog is to treat it like a business.
If an email list is THE thing that makes bloggers a lot of money—use it!
It’s not hard to set up. As a matter of fact, we’ve created a free course on how to do it. Step by step.
At least save this information for future reference if you haven’t set up your email list yet:
Some Final Motivation
Before I let you go, I wanted to share some ideas that I think can help you on your blogging journey.
Hopefully, this will ring in the back of your mind when you feel like giving up.
First off, Rome wasn’t built in a day. It takes time to build a successful blog. It might take you six months, or it might take you three years.
Either way, I’m confident that you’ll find that it’s worth it. Think of the lifestyle that your blog can give you. Perhaps you’ll be able to work from home or anywhere else in the world.
Here are just a few benefits that you can experience when you make money from blogging:
- No more commuting.
- Take breaks when you want to.
- You have the freedom to take a day, week or month off if you choose.
Ultimately: time and location freedom.
Sounds too good to be true? Well, if it does, then you got to work on your belief system. If other people can do it, so can you.
Tony Robbins says that you should model success. Find out what works and do that. Don’t reinvent the wheel.
Also, going back to the fact the Rome wasn’t built in a day. I recommend that you check out the Wayback Machine to see how the successful blogs have developed over the years.
Because let’s face it.
They didn’t start out the way they are right now. They most likely started with a standard white theme with little to no readers.
It’s been said that the beginning of blogging is slow. You’re basically blogging to yourself. But then after a few months, you’ll slowly start seeing your traffic increase.
After a while, you might experience a snowball effect where all of a sudden, you look like an overnight success.
Ultimately, what I want to say is: don’t commit to perfection, commit to mastering the process!
You’ll improve as time goes on.
Your blog will improve as time goes on.
Thank you for reading. I hope that you’ve enjoyed this post. If you did, I would really appreciate if you shared it with someone that you think will benefit from it. Also, feel free to drop a comment down below and share your thoughts on how to make money from blogging.