Hit And Run Affiliate Marketing, A Good Strategy?

In this blog post, I’ll share my thoughts on “hit and run” affiliate marketing. Is it a good strategy or not? First of all, let’s define what “hit and run” affiliate marketing is. It’s a strategy where you first find a product to promote. Then you send traffic to the sales page of that product through PPC or another form of paid advertising.  And then you earn a commission if they buy. The goal is to profit by spending less on advertising than what you’re making. Then it’s just a matter of scaling until you make millions.

The Problem With This Type Of Affiliate Marketing

Admittedly, there are a lot of people that are making a lot of money through this model. But the majority are losing money. So I think that this is an advanced strategy that requires a lot of experience. Here are some problems with this type of affiliate marketing:

  • The customer is not yours. You’re always working to acquire new ones and losing them after they purchase the affiliate offer.
  • You’re always spending money on advertising.
  • The advertiser might take away the offer.
  • They might also lower your commission.
  • Once it’s profitable, you’ll have competitors that will drive up the cost of advertising.
  • You’ll need to look for new offers often.

The biggest problem that I have with it is the repeat customer problem. The cold calling business that we had was such a business. Acquire a client; help them and then go on to the next one. You’re always hunting for new customers, which can become frustrating after a while. Meanwhile, the vendor that you’re sending all the traffic to is getting customers that will buy from them more than once.

What’s The Alternative?

I’ve been very interested in “hit and run” affiliate marketing just because you can scale what works. It’s the thought of having a machine that will double your money that is exciting. You put in one and get back two. And then you put in $500 000 and get back $1 000 000. But it’s for few and far between. I hope to learn it one day, but right now we’re focused on learning another way of doing affiliate marketing. It’s a method that might be more long-term, but that hopefully pays off significantly after a couple of years. The methods are content marketing and also email marketing.

How It Works

Right now we have around 300 subscribers on our email list. We’ve got most of them through publishing, and sometimes we send affiliate offers which they purchase. One thing that works well is to send them to one of our books through an Amazon associate link. We earn a commission on everything they buy within 24 hours. That’s one example of email marketing. There’s a lot more to it, but that’s the essence of it. The great thing about email marketing is that you can get repeat customers.

The other way is through creating a blog and social media accounts. You then publish great content and sometimes recommend a product that you’ve benefited from. You’ll want to try to funnel them into your email list which is the only thing that you can control. Everything else can disappear, but your email list can be exported as an excel file and kept safe.

The Money is In The List, True Or False?

If you’ve been around in the internet marketing community for a while, you’ve heard the phrase that the money is in the list. Is it? If that were the case, then all spammers would be millionaires. So is the money in the relationship with the list? Closer to the truth but the final answer must be that the money is in, the value that you provide to the list. In the end, that’s what creates the relationship. That’s why it’s vitally important to always recommend products that you’ve benefited from yourself. You might be tempted to recommend a bad product that pays high commissions but in the end, that’s going to hurt your trust.

What They Don’t Tell You

If you’ve read our blog post about three ways to make passive income online, you know what this is about. We’ve gone through a lot of courses lately, and one thing that has dawned on me recently is the number of affiliate links in the courses. I mean isn’t that great? You’re teaching something, like creating a website and then you put an affiliate link to the host. It makes it mandatory for everyone that wants to complete the course to buy it. Looking back, we can see the amount of things that we’ve bought through the instructor’s recommendation. Affiliate links in video courses can be an excellent way to do affiliate marketing and probably something that we might try later down the road. You can also put affiliate links in your free giveaway that you use to acquire email addresses. That’s what we do in our publishing business when we give away an ebook.


The conclusion of this blog post is that I would focus more on other ways to do affiliate marketing than the “hit and run” method. If I were to do it, I would make sure that I learn from a proven mentor that is making money with this method right now. I do not see anything wrong with paying for advertising, but I would try to funnel them into an email squeeze page instead driving them directly to an offer. That way you can keep the customer and still send them to different sales pages.

I’d love to hear what you think about “hit and run” affiliate marketing. Have you tried it? Do you know someone that is successful with it? Also, if you’re enjoying the content and receiving value from it, make sure to subscribe to the blog. We keep learning, and we’ll make sure to share everything with you. No hype, no fluff, we’ll say it like it is. That’s one thing that can be problematic. You’re going through a course or reading a blog, but you’ll end up being confused about what the best way is. We always look for the 20% that will give 80% of the result. Follow this blog to stay up to date on what we discover. Thank you for reading, and I wish you a wonderful day.

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Peter and Jenny are the creators and authors of Freedom Based Businesses. Their passion revolves around online marketing and financial freedom. Make sure to read their free ebook to find out more about their story and how they became full-time entrepreneurs.