If you’re thinking about starting a blog, or already got one – this post is here to motivate you. There are numerous benefits of blogging. Just like there are numerous downsides of not blogging.
If you haven’t started your blog yet, but want to after this post; I recommend you check out our free step by step guide on How to Create a Blog in minutes.
Here are the 17 things to keep in mind before you ditch blogging:
1. Blogging allows you to connect with people who are interested in the same subject as you
Whether you’re a small business owner or just a person that wants to share their story, blogging can help you to connect with more people. Not only that, you’ll connect with people who resonate with the content that you produce.
If you write about fixing cars, for example, you’re most likely to attract individuals who like to fix cars. Blogging can, therefore, allow you to have some great conversations as well as create new relationships.
2. It allows you to use educational marketing
Have you heard the news? Traditional media is on the decline. This means that TV commercials billboards, etc. aren’t getting the results it used to. It comes as no surprise since people can easily choose to watch what they want, whenever they want (Netflix, pick up their phone, etc.).
So what is the alternative to interruption marketing?
Educational marketing. In other words, attracting people to your brand by teaching them things.
People will receive value from you and slowly begin to associate good feelings towards your brand. People buy from people that they like and trust. Through blogging, you’ll be able to establish yourself as a friendly authority that people can trust. Eventually, you might even be seen as an industry leader.
3. Traffic can take time, BUT…
If you’ve been blogging for a while, you might relate to the fact that it takes time. It usually takes at least a couple of months before you start getting a substantial amount of visitors to your blog.
But here’s the thing. Even though it takes time, it’s worth it – because the content that you produce will not go away. In fact, you might have blog posts that come to life months or even years after they were published.
For example, you could have old posts that are going viral on Pinterest or is starting to be found in their search algorithm. Just like it might take a while for Google to start to trust your site. Therefore, adopt an investor mindset. You’re planting seeds now that you’ll benefit from in the future.
4. It can be a great source for learning
I believe that blogging is one of the best sources for learning. It’s like the great song by Phil Collins where he sings “In learning, you’ll teach, and in teaching, you’ll learn.”
By putting the concepts that you’re learning in writing; it allows you to interpret it much better. Writing it down will also give you clarity.
Plus, the chances are that you’ll be studying your field much more when blogging since you need things to write about.
5. Blogging can be therapeutical
Blogging can allow you to express yourself. Along with giving you clarity, it can also be perfect for reflection. A lot of people are using their blog to express their opinions about things as well as write about their experiences in life.
By seeing your thoughts on paper, you might also be able to see certain patterns within yourself that you haven’t noticed before. Perhaps you’ll see negative thoughts that aren’t welcome. Well, the first key to turning them into positive thoughts is to become self-aware – and blogging can definitely help with that.
6. You’ll become a better writer
Practice makes you better. You can read all the theory you want about writing. But the truth is that you’ll learn more by actually writing – than reading about writing. Yes, study the fundamentals of good writing. But don’t study so much that you’ll get analysis by paralysis.
I recommend that you read our article called What I Learned From On Writing Well if you want a great foundation to stand on as a writer.
Beyond that, you can also get a software called “Grammarly” to help you become better at grammar and spelling. For example, I’m using Grammarly now, and it will highlight the words or sentences that are either misspelled or incorrect. That way, you’ll learn while you’re writing. I recommend at least trying their free version.
7. It can boost your career or business
Blogging can give you opportunities that you didn’t imagine when you started. For example, the famous blogger Pat Flynn is now a speaker. I don’t think that he thought his blogging would lead to that. But in many cases, blogging can lead to speaking engagements.
Perhaps someone will want to hire you for writing gigs as well. You don’t know what can happen, so get going!
To enhance the chances of people hiring you, add a “Hire me” tab in your menu. That way, it will also spark curiosity amongst your readers. They will want to know what you can do for them.
8. It can be a great source of income
Yes, blogging can be a great source of revenue. Often, passive income as well. You can monetize your blog in many different ways. For example, through affiliate marketing, advertisements, and by selling your own product. There are a lot of blogs that have revenues over $1M per year.
Even though the title of this section is “It can be a great source of income,” it’s important to understand that you can also get unexpected sources of revenue from your blog. I talk about indirect income versus direct income in the article on how to make money from blogging.
9. It doesn’t have to cost you anything
If you’re procrastinating on starting a blog because it costs money – don’t worry; you can open it for free. To do this, just host your blog via WordPress or Blogger. If we weren’t self-hosted, our blog domain would be:
I do, however, recommend that you consider self-hosting your blog – at least after a while. It only costs around $3-4 per month.
We currently use Bluehost to host our blog, and they give you a free domain once you sign up as well.
10. It’s good for SEO if you got a business or website
Let’s say you have an online store or any other business that needs traffic to a website. Well, by opening a blog, you’ll be much more likely to rank for different keywords in the search engine.
This is because:
- A lot of people are searching for answers to questions. Your blog post can provide the answers to them.
- Google loves longer content which means that your articles are more likely to rank than a product page.
Here are two posts that can benefit you if you need help with finding keywords and SEO:
11. You don’t have to create; you can document
You might be thinking, oh but I don’t want to write a bunch of articles. I don’t like researching nor do I like writing about things other than myself and my life.
No problem. There are two types of blogs:
You might have a mix of the two as well, and that’s great. But the point is that people don’t necessarily have to learn something from your blog. Think of reality TV. People like to watch and consume content about other people’s life.
So it’s OK to use a blog to document your life as well. In fact, I think you’ll be able to find a lot of successful blogs that are almost solely based on documentation. Examples of documentation can be;
- What you are up to in your life
- Plans for the future
- Some fun activities that you are currently doing
- Your opinions about movies, games, books, etc.
12. You’ll think and speak more coherently
Writing is thinking on paper. That means that you’ll have to practice clear thinking for your writing to appear organized. Blogging can also allow you to go deeper. Perhaps you’ll notice that there are more than just one explanation or idea.Through writing, you can expand your mind and crystallize your worldview. Click To Tweet
Most speeches have a great script behind them. Writing blog posts will not only help you to create that perfect script, but it will also make your natural speech more fluent.
13. Your blog will work as a resume
A blog can help you to stand out amongst other applicants. We have hired a lot of writers in our publishing business. And I know for myself that I often think that a writer with a blog is a much more qualified applicant. Whether that is true or not, I don’t know. But it makes it seem as if they:
- Know how to write well. After all, I can see that they’ve practiced a lot by looking at the number of blog posts.
- Will deliver the work on time. I can look at the writer’s consistency of publishing new blog posts.
- Are confident about their ability to complete the job. By sending me their blog, it gives me a feeling that they got nothing to hide. Their online profile is at stake, and I know from experience that freelancers with weak profiles are more likely to ditch the project without saying a word.
14. Blogging makes you resourceful
There will be blogging days when you don’t know what to write about. By committing yourself to publishing blog posts on a particular schedule, you’ll practice resourcefulness.
And resourcefulness is one of the most useful skills to have in life. While other’s are dry on ideas, you’ll come storming in as an idea machine. And that’s all because blogging made you practice creativity.
15. You’ll develop new skills
There are so many things that I’ve learned since I started blogging. Just imagine all the skills you’ll acquire along the way while you are trying to:
- Write high-quality blog posts
- Get traffic to your blog
- Make money from your blog
Most likely you’ll learn skills without even noticing it. It will come to your awareness once people start asking you questions or compliment you on how good you are at a certain thing. For you, performing that way has now become second nature.
Here are just a few examples of things that I’ve learned throughout my blogging journey:
- How short paragraphs tells the reader that the post is easy to read.
- The importance of headlines and how to write headlines that people will click on.
- How to create quality graphics with Canva.
- More in-depth knowledge of SEO.
- Many more strategies for social media marketing.
16. It enables you to contribute
As a blogger, you have the power to influence other people with your thoughts. You can add to other people´s life by helping them to solve problems. Or perhaps just be that one place where they can escape for a while.
Your knowledge and your experience are unique to you. Therefore, never say that you don’t have “anything to say.” Your teenage years alone is enough to write several books.You know things that others don’t, period. Click To Tweet
By holding something back because of your own insecurities, you’re doing the world a disservice. It’s selfish, and it serves no purpose. So go out there and share your knowledge and experience with the world through your blog.
17. Blogging can give you freedom
Blogging is one of the few things that can enable you to become location independent as well as time independent.
After a few years, you might discover that your blog has become an asset that generates enough income to cover your expenses. It has happened to a lot of other people so why can’t it happen to you?
If this sounds like a pie in the sky; look for proof of other people that have done it and remind yourself thatIf they can do it, I can do it. Click To Tweet
Thank you for taking the time to read this post. I hope that it motivated you to either get started with blogging or continue on your blogging journey. Here are two posts that you might enjoy:
Remember that comments are welcomed and appreciated!