bloggers money

Most bloggers don’t make money from their blog. According to blogging.org, 81% of all bloggers never make more than $100 from their blog. Now, why is that?

It’s not because of bad luck; I can tell you that. As the saying goes; if you do what other successful people do—eventually you’ll get the same result. Well, the same is true with unsuccessful bloggers.

There are patterns to follow, and there are patterns to avoid. In this post, I’ll share three reasons to why most bloggers don’t make money with their blog.

1. They Don’t Treat Their Blog Like a Business

The barrier of entry to blogging is very low. Generally speaking, bloggers invest a few dollars a month for hosting and that’s it.

Now you may think that I will begin talking about competition—I mean since the barrier of entry is so low, blogging much be a crowded place. While that may be true, that’s not why I brought this up.

I believe that there is more than enough room for bloggers to make money—despite the amount of blogs out there.

Tony Robbins often uses the phrase that 80% of success is your psychology and only 20% is the mechanics. I believe that the low barrier to entry causes a problem that is more psychological than something external.

You see if bloggers had invested the amount of money that people who start a brick and mortars business invest—they would be much more likely to approach their blog differently.

I think that most bloggers don’t fully commit because of the low-cost entry. “Easy in easy out, if it doesn’t work, well then I haven’t really lost anything.”

Here is a tip if you want to avoid this psychological trap that a lot of bloggers fall into:

Treat your blog as if you’ve invested thousands of dollars in it. You’re running your blog as a business similar to any brick and mortar business (like a restaurant for example).

I recommend that you read our article about the death-ground strategy if you want a great commitment strategy.

2. They Don’t See Themselves as Internet Marketers

You could have the best content in the world. But if no one knows about it—what good is it? Unfortunately, the saying in the movie Fields of Dreams “if you build it they will come” don’t work quite well in the blogging world.

You need to focus on getting traffic—at least until you’ve built up a tribe that will spread your message for you. Therefore, you need to know how to get traffic.

Here are three ways to get traffic to a blog:

1. Social media

We are going to focus a lot on Pinterest in the near future. Now, Pinterest could be considered more of a search engine than social media. For example, there are not a lot of comments on Pinterest. But people are using the search feature a lot on Pinterest.

2. Kindle books

You could instantly be seen as an expert in your field by publishing an ebook. You can also link to your blog in your ebook.

Now, there’s one advantage to getting traffic via Kindle books, and that is that these people have already bought something from you. That means that they are much better leads than what you’ll get from social media or other free sources.

Kindle publishing can also help you to build an email list quicker since you’re leveraging Amazons customers.

3. SEO

It requires time before your blog posts will rank in the search engine if you’re a new blogger. But despite this, you should focus on optimizing your posts for the search engine. You can read more about keywords and optimizing your blog posts here.

How Do Most Bloggers Treat Their Traffic?

Now, let’s go back to the fact that most bloggers don’t see themselves as internet marketers. There is one more important factor besides getting traffic. That is—what do bloggers do with the traffic they get?

My estimation is that the average blogger thinks that ads are the best way to monetize a blog. That thinking is very limited and by solely focusing on ads—the blogger will lose a lot of potential readers and clients.

75% of blog visitors will never come back. That means that solely focusing on ad monetizing becomes somewhat of a “hit and run method.” Instead, bloggers should focus on capturing their contact information (email) so they can continue to build a relationship.

The average earnings from ads are said to be around $1 per 1000 visitors. So as you can see, it takes a lot of visitors to make a decent amount of money from a blog. If the majority of bloggers focus on making money from ads—it may explain why 81% of bloggers don’t make more than $100.

After analyzing big bloggers like smartpassiveincome.com, I’ve found out that there are much better ways to monetize a blog than to do it with ads. Read our blog post about the top 3 ways to make passive income that applies to blogging monetizing.

3. They Aren’t Patient Enough

Making money with blogging generally takes time. There are a lot of ways to make money besides blogging that is a lot quicker. Perhaps that’s why so many bloggers give up. When they start blogging they are so focused on results and making money—not realizing that it’s a process. That will set them up for discouragement when they don’t reach they target, and that’s why they give up.

Because of this, I believe that it’s good to pick a blogging topic that you’re passionate about or at least interested in. It may not be the most profitable niche, but your interest in the subject will keep you going.

Blogging is supposed to be rewarding—and by being patient—one can see much bigger results than with most other business models. As we’ve stated in the beginning; blogging is a low-cost business which means that it is a high-profit business when the money starts pouring in—so be patient! Please share this post with anyone that you think will benefit from it!

Bloggers money

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Peter and Jenny are the creators and authors of Freedom Based Businesses. Their passion revolves around online marketing and financial freedom. Make sure to read their free ebook to find out more about their story and how they became full-time entrepreneurs.

39 COMMENTS

  1. Another great article, I feel another reason why bloggers have no success is just simply no knowledge of what their dealing. They dive into the ocean with no clue where to swim, and when they don’t get results they become disappointed. I also agree with not being patient

  2. I agree
    Making money from online business in general is a long-term goal. It has strategy and requires patience, and i’m just in the beginning of it
    Thank you for reminding me of it!

    • Thank you for the comment Kim, yes patience is important when aiming to make money blogging. It’s sad that so many people give up right before they are about to break through…

  3. Thank you so much for sharing! Yesterday was day 1 foe my blog, and while the idea of monetizing it is a great goal I’d love to meet in the future, I know its going to take time. Luckily I picked a topic I love and have fun with (i.e. fashion!), so I’ll have a great time no matter what. The idea of treating it like a business rather than a hobby also seems ro be a key factor to success. 🙂

    • Thank you for the comment Sydnie. Congratulations! We are happy for you and wish you all the best with your blog. 🙂 Yes, that idea is great to have! Stay focused, and we will be looking forward to seeing the progress of your blog.

  4. Hi. I super agree with everything you said. I believe in attitude more than the skills itself. I feel that a blogger, if equipped with the right attitude, would do everything that needs to be done, learn what needs to be learned, rather than taking a plunge. Thinking of a blog like a business will require a blogger to set specific times for working on the blog, for example. No matter what resources like yours are available, with the wrong mindset, then nothing is going to happen (positively).

    • Hi Robert, thank you for adding this part! Exactly, working time, process based goals, result based goals, etc. And yes having the right mindset is key to every business success, blogging included.

  5. I totally agree with this. Your tips are just so amazing and helpful. Thank you so much. At least now, I have things to avoid for me to improve my blog.

    • Thanks for your comment R! We’re glad you liked our article. If you spend much time and effort on your blog, you should definitely take these tips with you. Good luck with all! 🙂

  6. So first of all, good choice for a subject! You’re right, the blogosphere is crowded, but it doesn’t mean you can have your own blog and make it a business if you’re ready to sacrifice some time and energy because you’re passionate about it! You need to do it, and improving your blog and treating it as a business is crucial!

    • Thank for the comment Liana. Yes, that’s exactly what we mean, we see so many bloggers that are stressed out. We want to show them that they can make money doing what they are passionate about.

  7. This is a super helpful post. When I created my blog a few months ago, my intention is to share stories that matter and not just to monetize it. I’m willing to wait patiently ’til the returns come in. Blogging may be a business but the best way to excel in this craft is to really do it well.

    • Thank you for your input, Sharia! Yes, no one should compromise the quality of the content they share. Cream always rises to the top, in business included. 🙂

  8. This is so relatable and so helpful. At the end of the day, it will always depend on the blogger on what he/she will do with his/her blog. Nevertheless, all can be achieved if they persevered and be diligent with what they do because success isn’t that easy.

  9. Glad to read this post, I learned a lot. Blogging is also a commitment if you want to succeed and earn. I agree with you that treat your blog that you invested too much amount of money so you can have a motivation to do better. Blogging is also expressing who you are, your cliche

    • We are glad that you liked the post, Anna. Yes, the more you invest (both time and money) the more likely you are to be committed to succeeding with the blog. Thanks for your comment!

  10. I blog because it is my passion and I just love to share my own thoughts to people. I blog to inspire others most especially to the readers who has the same interests as mine. Blogging for money is my less priority. But upon reading your article, you have a good point most especially to those bloggers who wants to earn from their blog. Your tips would definitely help bloggers to make blogging also their business.

    • Thanks Jen, for your input! 🙂 That’s great that you blog to inspire, keep it up! That’s our hope with every post that we publish- to inspire and to help people reach the success they aim for.

  11. These are great points! And I definitely agree witb the last one about patience. I admit that when I first started blogging that success will come instantly however I realize it takes months and years and a lot of dedication to really be successful. Not just in blogging but with any job 😀😀😀

  12. Hi there! I recently wrote a blog posts, How Travel Bloggers Earn. To me it really puts the real talk of my personal experience as a travel blogger. I think it really pays to identify your objective in blogging. Some people don’t really want to make tons of money out of their sites, and that’s okay. Other people try really hard to earn, but truth is, it might be much harder than they think because of the steep competition. I think the key has always been to produce valuable content, and be authentic!

    • Hi Sam, thanks for your comment. You’re right and we agree- it’s very important to not compromise the quality of the content. And yes, it’s totally okay to not care about making money blogging, some people might be happy at their day job. 🙂 What we want to share thought, is the fact that there’s no reason to chose between money or value. If you want to make money from pursuing your passion- You can, and you should.

  13. These are some really useful tips that I’m trying to implement into my day-to-day blogging regimen. It is a lot of work to do blogging and at first it was just a hobby. But now I’m finding new ways to brand myself and to start earning something from this. Thanks for sharing!

    • That sounds great! 🙂 Thanks sharing that, it’s awesome that you’re finding new branding opportunities. Looking forward to hearing more.

  14. Many start out as just blogging to express themselves so the thought of monetizing from the blog is far from his/her mind. Haha, that’s how I started. I’m still learning the ropes and you’ve got some awesome insights here. Will read some more of your posts. 🙂

    • Thanks for sharing. Yes, that’s the case for many.. And many of them have a dream to have their passion (blogging) as their full-time job. And we really want them all to know that it’s possible! 🙂

      We’re glad that you got some good insights. A good way to get started, in your own pace, is to create an email list. On Friday, we’ll publish a complete guide on how to do just that. You’re welcome back!

  15. This is such a good read. I don’t really treat my blog to earn money but I see a lot of potential for it to learn how to earn money. Sometimes I do accept reviews, sponsored post and events because of my blog but I don’t get too serious about it. Will take note of the items here in the future if I really want my blog to grow into a business.

    • Glad you liked the post, Neri. Okay, thank you for sharing that. Everyone has different purposes with their blog. It’s important to remember that passion or adding value doesn’t exclude making money. In some cases, passion and especially adding value will be the key to making money.

  16. a good read indeed! i’m also not making any money from my blog apart from the miserably $1 per 1000 visitors. but it also mainly because I don’t intend to make money from my blog as blogging is my past time and I have no plans to make it into my career. but i do wish to reduce my bounce rate and I wonder how can I achieve it?

    • Thank you for your comment Mia. Perhaps you can add images or videos to your posts if you aren’t already? Maybe also take some extra minutes to work on the introduction of the posts to really explain why it’s important for them to read this post. Another tip is to create shorter paragraphs. That way, the reader will unconsciously think that the post is easy to read and will therefore start. Other than that, it’s important to know that the bounce rate is usually high. So don’t feel discouraged.

  17. I learned a lot from this and somehow guilty of the 3. I’m already blogging for 5 months now and I haven’t got a dime from it. I have a lots of places to share and it’s really time to step up my game. Thank you for making me realize.

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