Most bloggers don’t make money from their blog. According to blogging.org, 81% of all bloggers never make more than $100 from their blog. Now, why is that?
It’s not because of bad luck; I can tell you that. As the saying goes; if you do what other successful people do—eventually you’ll get the same result. Well, the same is true with unsuccessful bloggers.
There are patterns to follow, and there are patterns to avoid. In this post, I’ll share three reasons to why most bloggers don’t make money with their blog.
1. They Don’t Treat Their Blog Like a Business
The barrier of entry to blogging is very low. Generally speaking, bloggers invest a few dollars a month for hosting and that’s it.
Now you may think that I will begin talking about competition—I mean since the barrier of entry is so low, blogging much be a crowded place. While that may be true, that’s not why I brought this up.
I believe that there is more than enough room for bloggers to make money—despite the amount of blogs out there.
Tony Robbins often uses the phrase that 80% of success is your psychology and only 20% is the mechanics. I believe that the low barrier to entry causes a problem that is more psychological than something external.
You see if bloggers had invested the amount of money that people who start a brick and mortars business invest—they would be much more likely to approach their blog differently.
I think that most bloggers don’t fully commit because of the low-cost entry. “Easy in easy out, if it doesn’t work, well then I haven’t really lost anything.”
Here is a tip if you want to avoid this psychological trap that a lot of bloggers fall into:
Treat your blog as if you’ve invested thousands of dollars in it. You’re running your blog as a business similar to any brick and mortar business (like a restaurant for example).
I recommend that you read our article about the death-ground strategy if you want a great commitment strategy.
2. They Don’t See Themselves as Internet Marketers
You could have the best content in the world. But if no one knows about it—what good is it? Unfortunately, the saying in the movie Fields of Dreams “if you build it they will come” don’t work quite well in the blogging world.
You need to focus on getting traffic—at least until you’ve built up a tribe that will spread your message for you. Therefore, you need to know how to get traffic.
Here are three ways to get traffic to a blog:
1. Social media
We are going to focus a lot on Pinterest in the near future. Now, Pinterest could be considered more of a search engine than social media. For example, there are not a lot of comments on Pinterest. But people are using the search feature a lot on Pinterest.
2. Kindle books
You could instantly be seen as an expert in your field by publishing an ebook. You can also link to your blog in your ebook.
Now, there’s one advantage to getting traffic via Kindle books, and that is that these people have already bought something from you. That means that they are much better leads than what you’ll get from social media or other free sources.
Kindle publishing can also help you to build an email list quicker since you’re leveraging Amazons customers.
It requires time before your blog posts will rank in the search engine if you’re a new blogger. But despite this, you should focus on optimizing your posts for the search engine. You can read more about keywords and optimizing your blog posts here.
How Do Most Bloggers Treat Their Traffic?
Now, let’s go back to the fact that most bloggers don’t see themselves as internet marketers. There is one more important factor besides getting traffic. That is—what do bloggers do with the traffic they get?
My estimation is that the average blogger thinks that ads are the best way to monetize a blog. That thinking is very limited and by solely focusing on ads—the blogger will lose a lot of potential readers and clients.
75% of blog visitors will never come back. That means that solely focusing on ad monetizing becomes somewhat of a “hit and run method.” Instead, bloggers should focus on capturing their contact information (email) so they can continue to build a relationship.
The average earnings from ads are said to be around $1 per 1000 visitors. So as you can see, it takes a lot of visitors to make a decent amount of money from a blog. If the majority of bloggers focus on making money from ads—it may explain why 81% of bloggers don’t make more than $100.
After analyzing big bloggers like smartpassiveincome.com, I’ve found out that there are much better ways to monetize a blog than to do it with ads. Read our blog post about the top 3 ways to make passive income that applies to blogging monetizing.
3. They Aren’t Patient Enough
Making money with blogging generally takes time. There are a lot of ways to make money besides blogging that is a lot quicker. Perhaps that’s why so many bloggers give up. When they start blogging they are so focused on results and making money—not realizing that it’s a process. That will set them up for discouragement when they don’t reach they target, and that’s why they give up.
Because of this, I believe that it’s good to pick a blogging topic that you’re passionate about or at least interested in. It may not be the most profitable niche, but your interest in the subject will keep you going.
Blogging is supposed to be rewarding—and by being patient—one can see much bigger results than with most other business models. As we’ve stated in the beginning; blogging is a low-cost business which means that it is a high-profit business when the money starts pouring in—so be patient! Please share this post with anyone that you think will benefit from it!