As the famous writer Fyodor Dostoyevsky said; above all, don’t lie to yourself. If you do, you’ll come to a point where you can’t distinguish the truth within you.
As a blogger, there can be a few self-created lies that will sneak up on you. In this post, I’ll unveil them so you can be aware and prepared when they come. Enjoy!
1. I don’t have anything to say
Is that so – really? Think of all the:
- Experiences that you’ve been through
- Conversations that you’ve had
- Blog posts that you’ve read
- Videos that you’ve watched
- And so on.
Are you sure that there is absolutely NOTHING there that people can’t benefit from? What about lessons that you’ve learned? Failures and successes you’ve been through? Insights that you got lately?
Come on; it’s time to bury this lie that you don’t have anything to blog about. I believe that your childhood alone is enough experience to write several books. And also, who has said that you need to be 100% original all the time?
Look for inspiration on other blogs and let that help you in terms of giving you ideas of content that you can create. Now, I don’t recommend that you copy the text. But at least let it give you ideas for topics to write about.
Once you’ve created the headline, I recommend that you start listing things that you can bring up in your text. That’s what I did before I wrote this post. I just listed the seven lies and then I started writing.
2. I’m not good at writing compelling headlines
Without a captivating headline, you’re missing out on potential readers. There is a reason why professional marketers can spend days on figuring out a headline. I don’t, however, recommend that you do that – but it proves a point: headlines are important.
But compelling headlines are not “mystical beings,” and they do not require a unique talent that you don’t have. In fact, there is a formula to writing great headlines. You can learn that method in a couple of minutes if you want. Just read our latest post on 12 Ways To Write Awesome Headlines So You Can Skyrocket Your Traffic. In that post, you’ll find headlines that you can copy and paste if you want.
Let me give you three tips for writing headlines here so you can diminish the lie that you’re not good at writing compelling headlines:
Add a benefit to your headline. Just find out what your target audience want, and give it to them. For example, if your audience wants motivation, just create a headline that expresses that your content will make them motivated.
Try the “How to” headline. Don’t let its simplicity fool you. The how to headline is very powerful since it tells the reader that he or she will learn something new.
So again, if you’re target audience is looking for motivation, you can create a headline that says: How to get motivated now
Add numbers to your headline. Just like I did in this post. Admit that it works. Otherwise, why did you click through to this post?
So your motivational headline might now be 11 Tips For Getting Motivated Now.
Once again, if you want more in-depth information about these headline types, I highly recommend that you read the post that I linked to above.
3. I’m not good at this marketing stuff
If you’ve been blogging for a while, you might have noticed that readers don’t just fall from the sky. It requires effort to get your posts seen.
Now, some bloggers tell themselves that marketing is not their skill set. And while that may be true, it doesn’t justify the fact that they shouldn’t learn it.
No one is expecting you to be a marketing genius. But what’s stopping you from sharing your posts on Pinterest and other social media platforms? Marketing doesn’t have to be all that complicated.
I recommend that you download our ebook called Social Media: How to Use Social Media Marketing to Grow Your Business if you want a foundation for successful online marketing. The kindle book is free now until December 4, 2016, so grab it today.
4. I must blog every day
This is a common theme that I hear a lot. Some bloggers are obsessed with the fact that they SHOULD blog every day. And I was too. In the beginning, if you go back – you’ll notice that we put out blog posts every day.
However, that got tiring after a while, and we eventually had to compromise the quality to keep up. So we removed the need for blogging every day and instead published one post every three days. Now we are even down to one post per week, and we have not noticed any decrease in traffic.
By blogging fewer times a week, it allows us to create longer content. Instead of going for quantity, we aim for quality. And that’s what I think you should do if you’ve come to the point where you can’t keep up with blogging every day – or whatever schedule you’ve set for yourself.
For us, it was also the fact that we didn’t have the time to promote all the posts. So in conclusion; our experience of blogging every day is that it creates stress, lower quality articles, and less promotion.
On the other hand, by publishing once a week, it has allowed us to create longer content, get more shares, and perhaps even a small increase in traffic.
Bloggers often have a hard time grasping the fact that less can be more. But the truth is that more is not always better.
5. I’m not an expert
Who says you’re not an expert except you? You probably know more about your topic than 98% of the population. Because let’s face it, if you’re interested in something, you’ll probably research it on your free time.
Now, you might not view it as research when you’re reading a blog post, watching a video or listening to a podcast. But it is since knowledge is being transferred from another person to you. You are downloading information to your brain similar to when you’re reading a book.
Brian Tracy has a famous saying that goes: reading one book a month will put you in the top 1% of income earners in our society. And one book per week can allow you to become one of the most educated and smartest people in your niche.
Therefore, think of all the hours that you’ve spent studying your field. Now again, you might not view it as studying since it’s “fun” for you. But again that time will result in something. That something is what I like to call expertise.
This part reminds me of a story that I heard about the philosopher Socrates. It goes something like this:
One day, the Oracle of Delphi said that Socrates was the wisest man in Athen. Socrates did not believe this. So he decided to ask questions to the people in Athens to find a man more knowledgeable than him. Socrates could not find a single individual that could give him thoughtful answers to his questions. That’s when he realized that he indeed was the wisest man in Athens.
I recommend that you go for a similar quest if you ever were to doubt your expertise again. Ask people about your field, and you’ll probably find that you are very knowledgeable.
6. I don’t have anything new to say
Hopefully, you’ve now buried the lie that you don’t have anything to say. But the thought of “I don’t have anything NEW to say” might still be present. How do I know? Well, I’ve experienced it.
And it is a lie, trust me. You just need to dig a little bit deeper than usual when this thought comes to your mind. Now, it’s also important to recognize that you don’t always have to be creating brand new ideas or concepts.
For example, you might have written a blog post a couple of months ago that you can repurpose. Just change the headline, rewrite the article and add a few more tips, thoughts or ideas. Voilá, you now have a brand new post, yet you did not have to come up with 100% fresh content.
And guess what, I don’t think your readers will mind. Especially if you’re repurposing something that they have proven to enjoy. Also, think about all the new readers that stumble upon your blog. They don’t know that you’ve brought up these ideas before.
7. I’m not qualified to write about this
Who says you’re not qualified? Do you require a doctor to have gone through cancer before he treats a person that has cancer? I guess not, right?
Therefore, never let another person drop a seed in your mind that says that you’re not qualified to write about a certain topic. Guess what, even if you’re not – almost nobody cares! And if someone does, it’s most likely because they are jealous or have insecurities of their own.
As long as you’re not putting out inaccurate or harmful information, why does it matter? Your credentials are less important than you can imagine. Here is what most people want to know, though:
What you can do for them.
Here are the main reasons why people follow a blog:
- They are curious about what’s going on in your life. (Why do people watch reality TV?)
- They find your content entertaining.
- They find your articles helpful, i.e. they learn something.
- You’re giving them motivation or inspiration.
- Your articles allow them to keep up to date with what’s going on in your industry.
Alright, so that’s all I got for you this time. I hope that this post gave you some clarity as well as motivated you to keep going with blogging. Remember that comments are welcomed and appreciated. Thank you for reading.